magazines, newspapers etc).Įssentially, a raster graphic is an image that is made from thousands or millions of dots of colour. Most of the images and icons we see on the web are raster graphics and so are most of the images we see in various printed media (e.g. Trust us, they'd much prefer it that way.Ī raster graphic is the most common type of graphic we see in today's world. So next time, instead of baffling your clients with puzzling words, just show this article to them and let them read through it in their own time.

In this post, we'll be explaining the differences, advantages and disadvantages of vector and raster graphics in plain English. raster argument to every single one of your clients? We think this is a poor solution and so, we've done all the hard work for you. So what's the solution? Should you just carry on explaining the lengthy vector vs. Nobody likes it when their graphic designer starts using overly-complex words because understandably, not everyone is a graphic design geek with nothing better to do than learn the intricacies between vector and raster graphics. you've been a client looking to have an image enlarged) then you might have been the one feeling bemused. If, on the other hand, you've ever been on the other side of the fence (i.e. It involves using terms like vector and raster graphics, both of which are terms that will likely serve no purpose other than leaving a bemused look on your clients face. It's at this point that you likely embark upon a long-winded explanation as to why they simply cannot enlarge a photograph of their children (taken on a disposable camera) into a ten foot canvas. Often, clients will come to you with a photograph or perhaps a business logo and depending on the quality and/or format of the file, enlargement might not be possible (due to an extreme loss of quality). If you're a graphic designer, there's probably been countless occasions where a client has come to you asking how they can enlarge an image they have, as they want to use it somewhere else.

Disadvantage of raster images